On July 15, Bronto is resuming its policy of retaining detailed tracking data for 12 months. While this policy has been in effect for several years, it was temporarily paused approximately one year ago. Our policy is to track and store all the activity from the delivery of a message, including opens, click-throughs, etc., for 12 months after it is sent. After 12 months, we stop tracking the activity from a message and the detailed activity remains rolled-up in the aggregate totals. Activity detail at the per-contact level is then removed and no longer available. In our experience, we have found that most of the contact’s activity happens within days after sending a message and believe a 12 month window for capturing the full effect of a message exceeds customer needs.
The resumption of this policy will not affect the top-level delivery statistics for your message. For example, you will still know that 20% of your recipients opened your message from May 2006 and be able to see the click-through rates for each link on your message. However, you will not be able to see the specific contacts that opened the message nor use segments that are based on the activity from that message.
If you are interested in keeping this detailed information for messages sent prior to July 2006, you can do a couple things. You can generate and download a detailed report listing all activity for a given delivery or add contacts to a list from the same page.
Of course, if you have any questions about this policy or simply need a refresher, feel free to contact the client services team using the Support link in your Bronto account or 919-226-9363 ext 2.
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