Bronto and Industry Best Practices

May 30th, 2007 by Adam Covati

The Messaging Anti-Abuse Working Group (MAAWG) recently released a new best practices document (see the pdf or a summary here). Here at Bronto we spend a good bit of time doing just what this document summarizes so that both our customers and the general email reading public are well served. This post is the first in a three part series talking about what Bronto does help make the email marketing world a better place.

Behind the Scenes Best Practices

There’s a lot going on behind the scenes at Bronto in terms of industry best practices - here’s just a taste of that…

We maintain Internet Service Provider (ISP) whitelist relationships to help ensure that your emails get to your recipients’ inbox. ISPs keep whitelists as a way to identify senders they can trust to deliver non-spam email.

We also have Feedback Loops (FBLs) in place with major ISPs. ISPs use these feedback loops to relay spam complaints to us from recipients. We automatically take action on this info to keep recipients happy. We also monitor these reports to watch for customers who may be experiencing spikes in complaints.

The Bronto email application takes part in industry adopted authentication schemes, such as Domain Keys, a Yahoo led technology (more info), and SenderID, a framework developed by Microsoft (more info), to allow for improved delivery rates. As the industry evolves we are constantly evaluating and improving our system to take advantage of any new programs.

Even with all this effort to keep things moving smoothly, the email ecosystem
is continually evolving and adaptation is a must. We keep a close eye on
industry and technology modulations; we have the experience and know-how to
preemptively resolve potential issues before it becomes a headache for you.

This is all just part of the service we provide every day so you don’t have to worry about these things. Stay tuned for Part II, where I’ll be talking about how our application helps you better adhere to more industry best practices.

Adam Covati
Product Manager at Bronto