Bronto Blog

More new features are coming your way on April 11, including an oft-requested addition to Reporting Groups and a new Unsubscribe message page. Read on for the scoop.

As always, let us know if you have any questions or feedback.

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Reporting Groups

We’ve added a feature that will make it easier to add multiple deliveries to a Reporting Group.

To access the feature, click the “Recently Sent” view on the Messages tab and select the deliveries that you wish to add to a group. Click the “Add to Reporting Group” button and Bronto will prompt you to choose a group as illustrated below.

Note that this feature is only available on the Recently Sent view on the Messages tab and will only appear if you have already created a Reporting Group in your account.

Unsubscribe Message Page

The new Unsubscribe message page enables you to provide your contacts a simple, direct mechanism to unsubscribe from your account.

Unlike the Manage Preferences page, the Unsubscribe page does not include profile information and does not allow contacts to modify their list preferences. Instead, they may only use this page to completely unsubscribe from your account. Many Bronto users may find this method preferable to the more complex Manage Preferences page.

In fact, we suggest that you consider providing both the Unsubscribe and Manage Preference pages in your messages. By offering both options - “Manage your profile” or “Unsubscribe” - you clarify the purpose of each link and provide a simpler experience for the recipient.

To use the feature, you should first customize the page on the Site tab - click on the Landing Pages sub-tab and then note the new option in the Messages Pages block. Like other messages pages and web forms, you have the ability to embed your logo, customize the CSS on the page, add additional text to the page, and more.

Once you’ve customized the page, you can make it available to your contacts. To add a link to the unsubscribe page in your message, link to the merge tag %%!unsubscribe_url%% in a message or, preferably, in your message footer(s). Here is an example construct:

<a href=”%%!unsubscribe_url%%”>Click here to unsubscribe.</a>

This will provide a link to the unsubscribe page. After clicking the link to unsubscribe, the message recipient must confirm their desire to unsubscribe as follows:

After the user clicks to unsubscribe, they will land on a page that confirms their action and provides a mechanism to submit an unsolicited email complaint - just like the existing process with the Manage Preferences page.

A few key points regarding the new Unsubscribe page feature:

• Your recipients can still unsubscribe through the Manage Preferences page. The Unsubscribe page simply provides you another unsubscribe option that you can choose to include in your messages.
• If you send a message that does not contain a Manage Preferences or Unsubscribe link, Bronto will automatically append an Unsubscribe link in your message. (Previously, the application appended a Manage Preferences link.)
• Lastly - a tip. We strongly recommend that you use Footers to take advantage of this functionality. Much like a signature in your personal email, you can customize your footer(s) with an Unsubscribe link and any other relevant information, such as your postal address. Once you’ve set up a footer, you can re-use it with numerous messages.

Landing Page Design Tab Consolidation

We consolidated some of the landing page design options on the Design tab. Most notably, we created separate blocks for CSS code and confirmation page settings. The functionality here is the same - we just re-grouped a few features to simplify the process.

User Information

Lastly, the forthcoming release will require additional contact information for all users - both new and existing - in your account. We will require first name, last name, email address, and phone number.

As illustrated below, this information will automatically associate “you” with any cases that you create through our support form and will help us communicate back to you with greater speed and accuracy.

Because this is a new requirement, all users will be prompted and required to provide this information upon their next login. You will only need to go through this additional step once.