The Importance of a Strong Alias

March 13th, 2007 by DJ Waldow

Here’s Part III of IV of our series of posts regarding deliverability and open rates. With clean lists and solid subjects, it is now time to learn a bit more about the importance of a strong from name (alias) for your messages. (This one is short and sweet).

Like the subject line, the Alias is the other reason a subscriber opens your message. There are three main options for a strong Alias:

Company Name: If a client recognizes your company name, they are more likely to open your message. Use it.
Brand: If the message is specific to a recognizable brand, you may want to opt to use this instead.
Individual Name: This can be effective if you have a company (celebrity) spokesperson or your CEO who is well known. Again, only use this option if your subscribers will recognize the name.

Clean lists, relevant subjects and the right “from names” (alias) leads us to the content of your message. Stay tuned for more…

DJ Waldow
Account Manager at Bronto