In our ongoing effort to make Bronto clients better marketers, we have introduced new concepts, new policies, and mucho Best Practices. As you can see, all of these things are geared towards increasing deliverability and reducing the number of complaints – both good for you as email marketers.
Today’s Tip: Make sure that you are checking your “reply-to” inbox often and manually unsubscribing contacts per their comments. Failing to effectively honor these requests can lead to complaints, which can impact your deliverability. (Remember: complaints are bad!)
Bronto helps you reduce complaints by automatically unsubscribing contacts that click “Report Spam” via a feedback loop as well if a contact clicks on the unsubscribe link in the footer. However, sometimes a contact replies directly to a Bronto message and writes, “Please Remove Me,” “TAKE ME OFF YOUR LIST!!!!”, or some less-than-friendly comment indicating they no longer wish to be on your list. Bronto does not unsubscribe these contacts automatically.
As always, do not hesitate to contact a member of the Client Services Team if you would like to discuss further.
DJ Waldow
Account Manager at Bronto
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I think this is a must for anyone who follows Best Practices. I’ve been doing this since day one with Bronto and it helps keeps your customers happy by removing the customers who simple reply remove me but there is also another benefit.
It will catch the replies from filters who ask for authentication before the message is delivered to your customers in box. We will manually follow the links and authenticate the message. From that point forward your customer
will always receive your email message.