A Guide To Personalization

We recommend that you consider personalizing your messages to create a one-to-one marketing dialog with your contacts. 

Bronto makes it easy - you can personalize any of your field names within the message body or the subject line with: %%fieldname%%.  For example, if you created a field name called “firstname,” then your personalization would be %%firstname%%.  But if you called it “fname,” it would be %%fname%%.

If some of your contacts do not have data for that first name field, you can use the If-Empty feature to account for any known or suspected empty fields.   

Avoid these situations by using this exact construct:

Dear %%if(%%firstname%% is empty,"Customer",%%firstname%%)%%,

This function would display "Dear Customer," when the field is blank
and “Dear %%firstname%%," when not.  Without this feature, you message would show "Dear ," for contacts without data in the firstname field.

You can also combine fields, provided you have the field data.  For example, Dear %%salutation%%. %%lastname%%: would display “Dear Mr. Smith.”

Instead of sending a generic message to all of your contacts (i.e. Dear Client or Dear Supporter), use Bronto’s personalization feature to let them know that they are important enough for an individual conversation.

Megan

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