Best of the Blogosphere: Building Relationships, Preheaders & Non-Discount Offer Alternatives

by Kristen Gregory on November 6, 2009 · 0 comments

best_of_blogosphereThis week’s posts span a variety of topics to bolster your customer relationships and get better results this holiday season:

1. Want your customers/subscribers around for the long-haul? Check out Dylan Boyd’s relationship breakdown for long-term tips.

2. Looking in your inbox, you’ll find lots of different variations on the subject line/preheader combination. Darrah McLean evaluates combos on her iPhone and offers her two cents on their effectiveness.

3. Think the young whippersnappers these days don’t care about email? Think again.

4. If you don’t want to offer discounts upon more discounts this holiday season, Mark Grondin offers up some compelling alternatives.

Are you going to offer the straight discounts this holiday season or take a different approach? I’m seeing some clients adding in a free (low-cost) product with a purchase over a certain amount. What else have you seen work?

Kristen Gregory
Email Marketing Strategist at Bronto

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How to Use Transactional Messages to Boost Revenue & Build Relationships

November 2, 2009

According to Jupiter Research, transactional messages are opened and clicked on more than any other type of email, which means that you have a huge opportunity to create positive brand experience and bring in some additional dollars through these communications.
Transactional messages deserve a lot of attention and should be re-evaluated on a regular basis. Remember [...]

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Best of the Blogosphere: Are You Ready?

October 29, 2009

The new bill out of Canada (Bill C-27), which seeks to regulate email marketing, was the biggest debate this week.  But other hot topics such as holiday email tips (by the way, it’s almost November!), an analysis of the impact of Google Wave’s introduction; arguments on the importance of subscriber preferences; and general design tips [...]

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Be a Data Whisperer: How to Analyze Your Message Reports

October 26, 2009

Do you know what your data is telling you? For this post, I’d like to drill down into what your opens, clicks and conversions are saying. This information will provide you insight into what your subscribers are doing with your campaigns and this blog post series will give you some advice on how to pump [...]

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Best of the Blogosphere: Week of 10/19

October 22, 2009

This week in the blogosphere we’re talking about the future of deliverability, where non-profits are missing the mark, kickstarting lifecycle marketing with a welcome series, and the ever-growing importance of text in email marketing. Let’s dive in:

Mark Brownlow has published a fantastic 2-part series on the future of deliverability and authentication, which quotes our very [...]

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