The GDPR data security requirements can be classified into three broad categories. Understanding your responsibilities for each is key to GDPR compliance
In this episode, Prevailing Path’s John Andrews discusses the dramatic shift of the customer journey in today’s retail environment.
The EU GDPR includes strict privacy rules on the how you collect and use a consumer’s information. Here are 5 points to keep in mind as the deadline nears.
Over time, your library of segments can become very large. To declutter your view and speed data processing, archive segments you use infrequently.
Movable Ink CEO Vivek Sharma shares his thoughts on the potential of machine learning to personalize the brand experience.
Google Chrome can now analyze ads on your site and block them if they fail to meet certain standards.
We’re already off to a good start this year, with Bronto earning an amazing 10th Stevie® Award for Sales and Customer Service.
Both strategies can help you make the most of your creative content and campaigns. Let’s look at their differences and how they can help generate more revenue.
Get the data you need when you need it with simple yet powerful reporting automation in Bronto.
Shoppers constantly provide the data you need to convert them into loyal, satisfied customers. It’s up to you to apply it and create a unified, effective retail experience.
What does it take to turn a shopper from customer to loyalist to advocate? A shopping experience that exceeds their expectations at every turn.
These message editor tips and tricks will help you take your email templates and email campaigns to the next level.
You don’t want to spend time building creative email campaigns only to have Gmail cut off some of the most important content in your message.
User-generated content (UGC) can be a powerful signifier of consumer trust and is a cost-effective way to support your marketing and advertising efforts.
Millennials have mostly been given the credit, for better or worse, for redefining consumer expectations. What is it they want, and how can retailers adapt?